Pretty in Pink: You Can Finally Order Your Jeep Gladiator in ...

Isn’t it great when a car company actually gives what customers ask for? Jeep’s Tuscadero pink body colour, which has proven surprisingly popular among Wrangler customers, is now available for the first time with the Gladiator.

“Our passionate Jeep fans asked for this limited-run colour on Gladiator. We heard them,” said Bill Peffer, senior vice president and head of Jeep brand – North America. "Now Gladiator is both the only pickup to deliver open air freedom and the only pickup available in Tuscadero.”

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Jeep says around 30,000 customers placed orders for Tuscadero when it debuted in 2021 on the Wrangler. It debuted on the refreshed 2024 Wrangler last month and will arrive in dealerships this summer. 

Photo: Stellantis

When it comes to the Gladiator, Tuscadero joins seven other body colours including Anvil (dark grey), which is also new for 2024. It costs $695 and can be ordered now on Mojave and Rubicon models (MSRP from $67,945) through the end of the 2024 model year. The first units will land in dealerships this summer.

As a reminder, the updated 2024 Jeep Gladiator comes standard with a new 12.3-inch touchscreen featuring Uconnect 5 infotainment, as well as new side curtain airbags for the first and second rows.

Photo: Jeep

The cabin boasts increased levels of comfort and refinement, particularly in the X versions of the Gladiator Mojave and Rubicon, which add 12-way power adjustable front seats, Nappa leather surfaces, navigation, a nine-speaker premium Alpine audio, ParkSense rear park assist and more. These models also feature a steel front bumper, integrated front off-road camera, body-colour fender flares and a full-time transfer case.

The 3.6-litre Pentastar V6 under the hood continues to deliver 285 horsepower and 260 lb-ft of torque, but the 3.0-litre EcoDiesel V6 is no longer part of the lineup. Along with the Toyota Tacoma, the Gladiator is the only midsize truck to keep offering a manual gearbox. It can tow up to 7,700 lbs, most among 4x4 models, and has a best-in-class payload of up to 1,725 lbs. 

Watch: 2024 Jeep Gladiator Gets Mid-Cycle Update