Jeep Gladiator Gains Tuscadero Color - MotorWeek

It wasn’t too long ago when we reported that Jeep was bringing back the Tuscadero paint option for their Wrangler off-roader; and now the same pink, magenta hue is being sprayed onto the Gladiator pickup.

Buyers of the 2024 Jeep Gladiator can option Tuscadero, one of eight exterior colors, for an additional $895. This is the first time Tuscadero has been made available for the Gladiator, first arriving on Sport, Mojave and Rubicon trims, followed by additional trim availability soon.

“Our passionate Jeep fans asked for this limited-run color on Gladiator. We heard them,” said Bill Peffer, senior vice president and head of Jeep brand North America.

This unique color was first offered back in 2021, and some 30,000 Wrangler buyers opted for it. It returned this year for another limited-edition run; so, migrating over to the Gladiator isn’t too far of a stretch. And like the Wrangler, 2024 saw some important updates to the Gladiator, including first- and second-row side-curtain airbags, more standard safety features and an improved infotainment system.