22 Apr, 2024 05:11 PM7 mins to read

Rod Jenden, founder of Wet & Forget, at the company's factory in Silverdale. Photo / Jason Oxenham

Wet and Forget sold - Figure 1
Photo New Zealand Herald

Rod Jenden, founder of Wet & Forget, at the company's factory in Silverdale. Photo / Jason Oxenham

Its Kiwi-made products are famous, as are its radio jingle and marketing campaigns. Now the Wet & Forget firm has been sold in a massive, multimillion-dollar commercial deal with a New Zealand private equity firm.

Wet and Forget sold - Figure 2
Photo New Zealand Herald
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