Wet & Forget sold: New Zealand homecare product company sold to ...
7 days ago
New Zealand Herald
22 Apr, 2024 05:11 PM7 mins to read
Rod Jenden, founder of Wet & Forget, at the company's factory in Silverdale. Photo / Jason Oxenham
Rod Jenden, founder of Wet & Forget, at the company's factory in Silverdale. Photo / Jason Oxenham
Its Kiwi-made products are famous, as are its radio jingle and marketing campaigns. Now the Wet & Forget firm has been sold in a massive, multimillion-dollar commercial deal with a New Zealand private equity firm.
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