Puma launches new podcast in sustainability push | Creativebrief
Puma has launched a new podcast series to inspire listeners to be more sustainable, hosted by Manchester United captain and Lioness, Maya Le Tissier.
Le Tissier appeared alongside fashion and lifestyle Guru, Oli Broomfield, and pro-footballer turned content creator, Moses Duckrell. From upcycling to generating electricity from potatoes, each week the podcast will feature sustainability challenges, aiming to inspire and educate listeners on how everyday choices impact climate change.
The challenges showcase how even small changes can make a big difference in reducing our environmental footprint. Whoever is most successful each week wins a green flag
Maya Le Tissier, Manchester United captain and Lioness, said: "I’m so excited to be a part of this podcast which brings sustainability to the forefront of Gen Z listeners. It’s a lot of fun to complete the sustainability challenges and learn more about the small changes we can all make to fight climate change."- Maya Le Tissier
Anne-Laure Descours, Chief Sourcing Officer at Puma, added: “The Climate crisis can seem overwhelming, however all of us have the power to make better decisions for the future of our planet, no matter how small. It’s vital that we travel this journey towards a ‘Forever. Better’ together with our next generation to create awareness and inspire collective change.”
Green Flags is part of Puma’s commitment to increasing transparency and using the brand’s global platform to engage the next generation in sustainability. The brand recently announced its new Vision 2030 sustainability targets in Human Rights, Circularity and Climate, setting out how it will continue to reduce its impact.
Green Flags is a Forever. Better podcast, brought to life by Puma and Produced by Mags Creative and MSL.
Listen to the first episode here.
