Puma launches Green Flags podcast series for younger listeners
Puma is taking to an alternative route to further its eco credentials in the UK. The German sportswear company has launched Green Flags, a five-part podcast series on sustainability targeting the young listener.
It’s being hosted by Manchester United women’s captain and Lioness Maya Le Tissier, fashion and lifestyle expert Ali Bromfield, and former pro footballer turned content creator Moses Duckrell.
The series will cover topics including upcycling to generating electricity from potatoes, with Puma putting the hosts to the test “to see who will earn the most green flags”.
The five episodes, entitled Carbon Crunch, The Wardrobe Revival, Lessons in Leather, The Renewable Electricity Experiment, and The Re:Fibre Makeover, will also present the hosting trio “with playful sustainability challenges, aiming to inspire and educate listeners on how everyday choices impact climate change”.
Puma said the challenges “showcase how even small changes can make a big difference in reducing our environmental footprint”.
Anne-Laure Descours, chief sourcing officer at Puma said: “The Climate crisis can seem overwhelming, however all of us have the power to make better decisions for the future of our planet, no matter how small. It’s vital that we travel this journey towards a 'Forever. Better together' with our next generation to create awareness and inspire collective change.”
Puma has recently announced its new ‘Vision 2030 ‘sustainability targets in Human Rights, Circularity and Climate, “setting out how the brand will continue to reduce their impact”.
