Ad of the Day: Mercedes gives heartfelt farewell tribute to Lewis ...
It’s the first campaign developed by AMV BBDO after winning the Mercedes F1 Team account.
With the F1 season ending, the Mercedes team is paying tribute to Lewis Hamilton with an emotive global campaign. Titled ‘Every Dream Needs a Team,’ the ad honors the seven-time world champion’s career while encouraging the sport’s future through the eyes of the next generation.
The short film, set to a soundtrack by Stormzy, celebrates the enduring partnership between Hamilton and Mercedes - the longest in Formula One history. Through a mix of archival footage of the racing driver and scenes featuring aspiring dreamers, it explores how Hamilton’s journey has inspired others to chase their ambitions.
As part of the global activation, an outdoor campaign featuring photography of Hamilton and his team will light up landmarks in Kuala Lumpur, the UK, and the US, including Times Square.
The farewell film and messages will be shared across social channels and amplified by Mercedes partners and other stakeholders in the sport.
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Credits
Client: Mercedes-AMG Petronas F1 Team
Campaign title: Every Dream Needs a Team
Client name: Bradley Lord, Stuart Lakin, Peter Routh and Hayley Longhurst
Creative agency: AMV BBDO
Chief creative officers: Nicholas Hulley and Nadja Lossgott
Executive creative director: Laura Rogers
Creative team (film): Anzhela Hayrabedyan and Luca Grosso
Creative team (OOH and social): Alex Cesar and Hugo Catraio
Agency planning team: Martin Weigel
Agency account team: Xavier Rees, Alexandra Sandford Smith, Georgia Phillips and Harry Frohlich
Agency production team: Rebecca Scharf, Meg Everett, Maggie Scriven and Anwar Meah
Media agency: OMD
Production company: Prettybird
Director: Melina Matsoukas
Producer: Hannah Cooper
Production manager: Lucy Tate
Sound production: Wave Studios
Sound engineer: Parv Thind and Munzi Thind
Music: Soundtree
Additional music production & arrangement: Luis Almau
Post-production: Daydreamer
2D lead: Pete Rypstra
2D: Rod Norman
2D producer: Chris Allen
Production assistant: Eliza Light
Grading co: Color Collective
Colorist: Alex Bickel
Post-production: POD LDN
Founder: Adrienn Major
Post-producer: Valeria Salas Montero
Retoucher: Richard Toth
