Love Island: How much is Joey Essex being paid?

7 Jun 2024

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Joey Essex - Figure 1

Love Island is determined to keep us on our toes, putting the first ever celebrity contestant into the villa. But how much is Joey Essex being paid for his appearance on this year's show?

ICYMI (sorry but how?), The Only Way Is Essex alumni and creator of the word Reem™, Joey, was the first bombshell to land in the summer 2024 Love Island villa. Speaking of his decision to join the show, the 33-year-old reality star said, "I’m extremely single right now, so I’m praying that I’m going to walk out of the villa hand in hand with the love of my life, that’s my main aim and all I care about.

“It’s difficult for me to meet girls on the outside as they judge me based on a persona so I think this experience will allow for people to see the real me.”

Judging by his net worth, it's safe to say he probably isn't in the villa to be in with a chance of winning the £50k. But what is he actually being paid to be there?

Joey Essex - Figure 2

Well, according to MailOnline, Joey is being treated exactly the same as everyone else in the villa, meaning he'll receive the same pay packet. Apparently, contestants usually receive around £375 a week while they're in the villa, to contribute / cover their usual rent and bills back at home.

"Joey is being treated like any other Love Island contestant, he's playing by the same rules and won't be given any preferential treatment," a source said. "He hasn't been paid an appearance fee or any money at all for signing up to the show, not a penny."

The insider added, "On Love Island, it is all about the exposure and for Joey, it means more than that too... He's looking for someone to settle down with, so it's not about the money he can make on the other side."

Fingers crossed for you, Joey!

Dusty Baxter-Wright is an award-winning journalist and the Entertainment and Lifestyle Director at Cosmopolitan, having previously worked at Sugarscape. She was named one of PPA’s 30 Under 30 for her work covering pop culture, careers, interiors and travel, and oversees the site’s Entertainment and Lifestyle strategy across print, digital and video. As a journalist for the best part of a decade, she has interviewed everyone from Louis Theroux and Channing Tatum to Margot Robbie and Ncuti Gatwa, while she has also spoken on Times Radio and BBC Radio. You can find her on Twitter and Instagram here.

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