Another awards ceremony, another opportunity to embody our inner Tim Gunn and critique Tinseltown's red carpet couture. This time it's the 75th Primetime Emmy Awards, celebrating the best of the American and international television industry.
It marks the third major Hollywood event in just eight days, following last week's Golden Globes and the Critics Choice Awards on Sunday.
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With the cream of the small screen currently gathering at Los Angeles' Peacock Theater, there's already been plenty of razzle-dazzle on the red carpet. Red continues to be a popular hue, with the likes of Sarah Snook, Camila Morrone and Katherine Heigl all donning various shades of scarlet. Of course, black is always omnipresent, with several stars opting for all-black ensembles but more interesting silhouettes, such as Liv Hewson's shirtless pant suit and Ayo Edebiri's leather Louis Vuitton number.
Ivory and champagne shades have also been popular choices, while shimmer and sparkle never go out of awards season style. Floral embellishments have been spotted on several designs, from Anthony Anderson's flower-power jacket to Simona Tabasco's three-dimensional extravaganza and Jenny Ortega's sheer gown with floral applique. Donald Glover also cut a suave figure in a black suit delicately embroidered with beaded floral designs.
Male guests have been putting their best feet forward: Joel Kim Booster teamed a sparkling bird brooch with his brown wool suit by Todd Snyder, while Reece Feldman added a little rock-and-roll to proceedings with a tuxedo sans shirt, silver necklaces and trailing black scarf.
However, for every sartorial success, there is also usually a fashion flop. See below for some of the red carpet's hits - and misses - so far.
This story will be updated.
The hits
The White Lotus' Simona Tabasco stunned in a 3D floral creation.
The White Lotus star Aubrey Plaza wore a pale yellow dress from Loewe's Spring-Summer 2024 collection featured an oversized sewing pin.
Rachel Brosnahan, nominated for The Marvelous Mrs. Maisel, was a stand-out in her structured Versace.
Content creator and TikTok star Reece Feldman added a little rock-and-roll to proceedings with a Saint Laurent tuxedo sans shirt, silver necklaces and trailing black scarf.
The Dear White People and Wednesday actor looked flawless in a white off-the-shoulder creation with a double train and bell-bottom trousers by Safiyaa.
Yellowjackets' Liv Hewson, who opted out of gendered acting categories, went shirtless under a State Property black wide-leg pant suit with a double train.
Fire Island writer and star Joel Kim Booster teamed a sparkling bird brooch with his brown wool suit by Todd Snyder.
Television host Padma Lakshmi looked like a goddess in green with her Marchesa gown.
The Bear star Ayo Edebiri wore a custom 3D-molded Louis Vuitton leather gown by Nicolas Ghesquière with an eye-catching silhouette.
Daisy Jones & the Six star Camila Morrone wowed in a simple, form-fitted red gown.
Issa Rae's fun, feathered Pamella Roland Spring-Summer 2024 creation made a splash among the more understated looks.
Selena Gomez stunned in a custom burgundy Oscar de la Renta gown of sequinned ferns, which according to the fashion house, features over 450,000 paillettes and took 930 hours of hand-embroidery.
Fear the Walking Dead's Colman Domingo in Louis Vuitton.
Donald Glover, nominated as a writer for Swarm, was another who rocked floral embellishments in a Bode velvet suit with beaded detailing.
While Beef star Ali Wong hit the flower power brief, the Louis Vuitton ensemble failed to flourish among the other stand-out looks. The mishmash of spangles, mesh, zippers, and floral print confused the eye, resembling two different dresses jumbled together. The chandelier earrings also overcomplicated the already busy design. As Coco Chanel once said: "Before you leave the house, look in the mirror and take one thing off."
While it's clear the pregnant Daisy Jones & the Six star was trying to make her baby bump the highlight of the look, in the vein of Sienna Miller's two-piece at London Fashon Week or Rihanna's iconic maternity style, the red gown didn't quite deliver. While Suki looks stunning in red, the oddly placed bow was the cherry on top of a look that was half Christmas present, half kitchen apron.