DAZN Sport launches 'The Hurry Up' original American football ...

DAZN is launching a new vodcast series, with corresponding micropod episodes of “The Hurry Up,” an original football-focused original on the first week of September across all DAZN and Whistle social media handles.

The series is predominantly hosted by Andre Dixon, George on Sports and Ash & The NFL, with Alexa Rendell featured in the short form episodes. “The Hurry Up” debates trending stories across the NFL – both on-field, and the culture around it.

From fantasy drafts to tailgating menus and the ultimate fan traditions, the series creates football conversation for everyone, DAZN said.

Fans across the globe can watch an exciting 2024 NFL season on NFL Game Pass — via DAZN’s platform in 200+ markets around the world, as well as on YouTube and Amazon in select markets.

“At DAZN and Whistle, we let the algorithm inform us of the existing appetite for content among Gen Z audiences.

“We continue to invest in vodcast and micropod formats, because it is the proven method of engaging with young audiences where they are,” said Chrissie Hoolahan, director of international accounts at DAZN.

“The Hurry Up” will continue to capture audiences’ attention by bringing them quick-hitting, engaging conversations that mirror the discussions they are already having with their friends around football timed to the upcoming season.”

This original continues DAZN and Whistle’s evolution of building out its vodcast and micropod slate.

The short-form vodcast format brings quick-hitting content on trending debates around sports culture that Gen Z and Millennial audiences are already participating in.

Other original titles recently launched include ‘1st & Scroll,’ ‘Fast Break,’ ‘New York Minute,’ and a reimagined format of Whistle’s flagship sports docuseries, ‘No Days Off.’ A recent internal survey conducted by the publisher’s insights and analytics division found that 87 percent of participants are constantly consuming short-form content, with 90 percent of social users enjoying thought-provoking discussion videos.

The company said it plans to ‘double down’ on this format around major tentpoles like the Olympics, the NFL season kickoff, and the World Series to complement its rolling short and midform slate, while pushing distribution across social and the DAZN platform globally.

Team Whistle is a DAZN Group sports and entertainment media company built to engage and activate today’s generation, wherever they consume content globally.

Whistle focuses on data-driven content creation and distribution and has a “positive and relatable” original content slate of 50+ shows and a creator network that generates five billion views per month across digital and social platforms such as YouTube, TikTok, Snapchat, Instagram, and Facebook.

With these deep ties to social and streaming platforms, Team Whistle’s internal agency “MAGNET,” provides platform-first content strategies to brands, leagues and platforms to attract audiences and create revenue opportunities.