Celebrities show unbelievable design skills in Canva launch ...

UltraSuperNew Tokyo has launched ‘Make It Unbelievable’, created for the Japanese market, showcasing the unexpected results of crafting incredible-looking visual materials on Canva.

The multi-channel campaign that showcases Canva’s promise that anyone can use the platform to create impressive visual materials without the need for extensive design education, making creativity accessible to all. There’s only one problem, the campaign highlights the fact that people find it hard to believe that those with no prior design experience can make such brilliant designs.

‘Make it Unbelievable’ features iconic Japanese celebrities Takeshi Kitano, the world-known auteur celebrated for his comedy and action films, and Gekidan Hitori, a Japanese filmmaker and actor who recently made a biopic based on Kitano’s life. Picked specifically for their well-known on-screen personas, they quickly revert to these when a proud Kitano shows Gekidan Hitori a presentation he has created on Canva for his new venture. It’s of such a high standard, that Hitori doesn’t believe Kitano actually made it himself and tells him so. Things go sideways from there and escalate to a dramatic degree, with both stars sticking to their versions till the bitter end.

Launched in 2013, Canva is a free online visual communications and collaboration platform with a mission to empower everyone in the world to design. Featuring a simple drag-and-drop user interface and a vast range of templates ranging from presentations, documents, websites, social media graphics, posters, apparel to videos, plus a huge library of fonts, stock photography, illustrations, video footage, and audio clips, anyone can take an idea and create something beautiful.

Francois Claverie, Group Creative Director, said: “It probably would not occur to anyone to doubt anything Takeshi Kitano says, ever… But for this campaign, we needed someone to do just that, and Gekidan Hitori took one for the team. We and our lawyers are just happy that he remained unharmed.”

‘Make It Unbelievable’ is running on national Japanese TV, YouTube and Social Media channels. Media is handled by IREP Co., Ltd.

Credit Advertiser: Canva Andre Pinantoan, Marketing, International Marketing & Growth Kagan Sen, Country Manager, Japan Carol Wu, Operation Lead, Japan Atsushi Takahashi, Head of Brand Marketing, Japan Ema Tanaka, Growth Lead, Japan Shunta Sasaki, Content and Field Marketing Lead, Japan Agency: UltraSuperNew Tokyo Francois Claverie, Group Creative Director Andres Aguilar, Creative Director Oguzcan Kaganoguzbeyoglu, Associate Creative Director Noga, Copywriter Belle Sim, Graphic Designer Tran Hoai Anh, Junior Creative William Matsuda, Creative Intern Tomokazu Murakami, Representative Director Haruna McWilliams, Head of Strategy Yumi Esposito-Pueblo, Group Account Director Yuko Nakamura, Senior Account Manager Asumi Yamayoshi, Account Manager Hikaru Yano, Account Manager Daiki Shimizu, Producer Alex Schmidt, Assistant Producer Alexander Tatsuki Watanabe, Producer Special Thanks: Tetsuya Utsumi, Jinshi Itomi, Haruna Akashi, Tomoyoshi Takahashi Production Company: Aoi Pro. Maho Ikeda, Takayuki Inase, Brian Ota (AOI Pro.) : Producer Haruka Ono (AOI Pro.) : Production Manager Ryo Ota, Ryohei Kumamoto : Director Shigeto Kunii : DP Junki Shigeta : 1st Assistant Camera Hirohumi Toba : Gaffer Kiyomi Miyashita : Lead Electric Aya Sato : Production Designer Kentaro Fujikawa : Location Manager S-Three.co.,ltd : Camera Car Takanobu Tsushima (T-and inc.) : Offline Editor Hidenori Tanaka (IMAGICA Lab. Inc.) : Online Editor Naotaka Takahashi (L’ESPACE VISION CO.,LTD) : Colorist Setsu Fukushima, Shinichiro Kodama (Ongakushitsu Inc.) : Music Joji Kita (IMAGICA Lab. Inc.) : Sound Recordist / Sound Mixer Toru Nakano (IMAGICA Lab. Inc.) : Sound Mixier Akihito Narita : Sound Effect Kazuhiro Yamaryo, Akinori Oshidari, Saori Teshima (HandY) : Casting Director