Live updates: 41 best Amazon Black Friday deals to shop right now

Amazon officially kicked off its Black Friday 2023 deals, and the retailer is offering plenty of notable sales on tech devices, kitchen appliances, beauty items and more. Amazon joins other major retailers like Walmart and Target in releasing steep Black Friday savings ahead of the holiday shopping season.

Unlike Prime Day and Prime Big Deal Days, which give Prime members exclusive discounts, anyone can shop Amazon’s Black Friday deals (although the retailer does offer some exclusive invite-only deals for Prime members). Another thing to know: Prime members can sign up for a Prime Visa to earn 5% cash back on all purchases at Amazon, Amazon Fresh and Whole Foods, along with other perks — here’s what to know before you sign up, according to our money experts.

SKIP AHEAD Best Amazon Black Friday sales | Best Black Friday sales at other retailers

All of our recommendations below are based on our previous coverage and reporting. We also included a handful of products we’ve tried ourselves. We’re running deals through price trackers like CamelCamelCamel to ensure each product is either at its lowest price ever or its lowest price in at least three months.

4.3-star average rating from 1,623 reviews on Amazon

Lowest price ever

This portable charger has a built-in lightning connector, so you can charge your Apple device without a cable. The connector also folds away to help you easily store it in your bag without it getting tangled on other items, according to the brand.

4.7-star average rating from 13,630 reviews on Amazon

Lowest price ever

This stainless-steel mug is vacuum-insulated to help keep your beverage hot or cold for hours, according to the brand. It comes with Yeti’s MagSlider lid, which uses magnets to prevent spills, and both the mug and the lid are dishwasher-safe. Keep in mind that only certain colors are on sale for Black Friday.

4.8-star average rating from 5,847 reviews on Amazon

This massage gun is a Select Wellness Awards winner thanks to its compact size, which allows you to take it anywhere, according to our editors. It has three massaging speeds and comes with three head attachments.

4.7-star average rating from 3,843 reviews on Amazon

The Instax Square SQ6 is one of our staff-favorite instant cameras. It produces square film photos in seconds and has three color filters — orange, purple and green — that you can fit over your flash. It also has an automatic exposure feature that adjusts the shutter speed of your camera to take the best quality photos even in darker environments, according to the brand.

4.5-star average rating from 2,364 reviews on Amazon

Lowest price ever

The latest iteration of the Amazon Fire Stick has 16GB of storage, double than the previous model. You can plug the Fire Stick into your TV’s HDMI port to stream movies, TV shows and music on popular platforms like Netflix, Hulu and YouTube.

4.1-star average rating from 8,997 reviews on Amazon

Lowest price ever

These earbuds are one of our favorite noise-canceling headphones. The Bose QuietComfort II has two active noise cancellation features: Noise Cancellation Mode and Aware Mode, the latter of which lets you hear the noise around you as if you weren’t wearing headphones at all, according to the brand. The earbuds have up to six hours of battery life on a single charge and come with three pairs of ear tips and stability bands to help you adjust their fit to your ears, according to Bose. 

4.5-star average rating from 23,349 reviews on Amazon

Bissell makes some of our favorite carpet cleaners, and this compact option from the brand combines a 37-ounce tank, a 4.5-foot hose with a scrubber and an 8-ounce trial size of Bissell’s cleaning formula to remove odors, stains and dirt, according to the brand. It also weighs less than 10 pounds for portability.

4.4-star average rating from 17,190 reviews on Amazon

Dry, flaky under eyes are a common issue during the wintertime, but these cooling under-eye patches can help. Made to reduce puffiness and moisturize the under-eye area, these masks have hydrating ingredients like hyaluronic acid and glycerin, according to the brand. 

4.4-star average rating from 3,054 reviews on Amazon

Fitbit makes some of the best fitness trackers you can buy, according to experts. The Versa 4 can analyze health metrics like heart rate, sleep quality, exercise and more. It has up to six days of battery life on a single charge, is water-resistant up to 50 meters and connects to a companion app where you can track your data all in one place, according to the brand.

4.6-star average rating from 67,593 reviews on Amazon

This NBC Select staff-favorite smart plug lets you control your devices remotely, including non-smart appliances like air purifiers and sound machines, via a companion app while you’re at home or away. Kasa Smart Plugs are also compatible with Amazon Alexa and Google Assistant, so you can control electronics using voice commands, too. 

4.7-star average rating from 1,141 reviews on Amazon

Lowest price ever

The Marshall Emberton II is a Select Giftable Tech Awards winner and our top choice for best Bluetooth speaker due to its clear, bass-heavy audio. It offers over 30 hours of playtime on a single charge and is both dust- and water-resistant, so you can comfortably take this speaker to the beach or pool, according to the brand. You can also pair it with a second Emberton speaker to create a stereo system.

4.7-star average rating from 16,801 reviews on Amazon

Lowest price ever

Embark’s Dog DNA Test Kit scans over 350 dog breeds to help you determine the breed (or breeds) of your pet. The test also screens for more than 230 health conditions and over 230,000 genetic markers, so you can find out more about your dog’s health and family history. You’ll get results via email within 2 to 4 weeks, according to the brand.

4.6-star average rating from 2,458 reviews on Amazon

Lowest price ever

This corded vacuum from Bissel comes with a Pet TurboEraser Tool that helps clean pet hair embedded in carpets, as well as a dusting brush and crevice tool to get fur off of stairs, upholstery and more. It also comes with an extension wand to reach taller and harder-to-reach areas of your home, according to the brand.

4.6-star average rating from 59,046 reviews on Amazon

This essence is one of our favorite Korean skin care products to help hydrate the skin. It has hyaluronic acid, allantoin and panthenol, which soothe irritated skin and retain moisture for all skin types, according to the brand.

4.6-star average rating from 69,779 reviews on Amazon

One of our favorite dog beds, the Original Calming Donut is covered in vegan shag fur and available in five sizes — the smallest size accommodates pets weighing up to seven pounds and the largest for pets up to 150 pounds, according to the brand. You can also choose from four colors, including beige, white, dark brown and pink.

4.7-star average rating from 2,153 reviews on Amazon

The Nespresso VertuoPlus is one of our favorite single-serve coffee makers and my personal favorite device to brew coffee in the morning. It can brew single and double espresso shots, as well as 5-ounce and 8-ounce cups of coffee using the brand’s Vertuo pods (The machine automatically detects what coffee it’s making based on the pod itself). This set includes the Nespresso Aeroccino, a milk frother that works at the touch of a button.

4.7-star average rating from 5,741 reviews on Amazon

JBL makes some of our favorite Bluetooth speakers, and this option from the brand lets you wirelessly stream music from any Bluetooth-enabled device, has up to 24 hours of battery life and has a built-in carry handle for portability. The speaker is also water-resistant, so it can survive trips to the pool, beach days or sudden rainstorms, according to the brand.

4.7-star average rating from 17,628 reviews on Amazon

In addition to its large 5.5-quart capacity (which can make up to 3 pounds of wings), this air fryer has seven one-touch programs, including bake, air fry, reheat and dehydrate. 

4.5-star average rating from 29,670 reviews on Amazon

After manually controlling the temperature for the first week, this smart thermostat builds a schedule based on your routine, and continues to adjust temperature and settings as it learns more. It also has a built-in sensor that detects whether someone is home or not.

4.6-star average rating from 2,266 reviews on Amazon

This crafting tool can make precise cuts on materials like cardstock, vinyl, iron-ons and specialty fabrics, so you can create unique, custom designs on tees, mugs and more. You’ll need to use Cricut’s Design Space app to design your personalization.

Here are the best early Black Friday sales on Amazon that we think you should know about. Keep in mind, not every item from a brand is discounted as described below.

Here are the best Black Friday sales at other retailers that we think are worth knowing about.

Frequently Asked Questions

Amazon’s Black Friday deals officially launched on Friday, Nov. 17, and they'll last through Cyber Monday on Nov. 27. Prime members can also currently sign up for invite-only deals on select products like Blink Outdoor Cameras , SodaStream E-Terra and more.

There’s no rush to sign up if you don’t have a membership this November: Similar to retailers like Target and Walmart , Amazon opens its Black Friday and Cyber Monday deals to everyone, Prime member or not. That’s different from Prime Day — Amazon’s most popular sale event of the year that typically occurs in the summer — and its October iteration, which are both only open to those who have a Prime membership.

However, there are certain benefits to having a Prime membership that’ll help you score the best deals of the season. Amazon will offer exclusive savings just for Prime members during its Black Friday sale on items across tech, beauty, home decor and more. Prime members also get unique benefits like free one- and two-day shipping, free same-day delivery and access to Audible Premium Plus , Prime Video , Amazon Photos and more.

Sellers will slash prices on products across all categories during Amazon’s Black Friday sale. In fact, new deals are expected to drop roughly every five minutes during select periods throughout the retailer’s sale event. The most popular categories that see the biggest discounts on Amazon during Black Friday include electronics, toys, home, fashion, beauty and Amazon devices.

You can expect to find some of the lowest prices of the year on popular brands like Yeti, Peloton, LEGO, Ruggable and more. If you’re in the market for giftable home items, you can expect up to 56% off select Shark robot vacuums and air purifiers, up to 44% off select Ninja kitchen appliances and up to 37% on select KitchenAid mixers and kitchen appliances during the sale. You’ll also find steep savings on Shark hair care products, De'Longhi coffee and espresso machines, LEGO sets and more.

During Prime Day in July, Amazon introduced its invite-only deals exclusive to Prime members, and the retailer will again offer these savings opportunities during Black Friday. Prime members can request an invitation to shop select deals across categories that are expected to sell out, including popular tech, beauty and kitchen items.

After you sign up for an invite-only deal directly on the product page, Amazon will send you an email between Nov. 19 and Nov. 22 if you were chosen to shop. The email will include instructions and a unique link to purchase the product at the exclusive discounted price, as well as information on how long the deal will be available. You’ll also get an email if you are not chosen.

This year, Amazon ramped up its Buy with Prime program, which lets Prime members purchase items through a participating retailer’s website using their Amazon account. Some Black Friday deals will be available through this program, which lets shoppers track their purchases, manage returns and get free shipping as they normally would on Amazon. The Buy with Prime program recently released a holiday gift guide that lists popular gift ideas from participating merchants.

Black Friday takes place every year the day after Thanksgiving. Black Friday 2023 falls on Nov. 24. But Black Friday and Cyber Monday are no longer just 24-hour events, experts say. They’re morphed into weeks of doorbuster deals, and some early sales start in October or November. Throughout the next few days, we’ll continue updating you about new savings opportunities, as well as tips about what to buy during the event and what you may want to wait on purchasing.

Mili Godio is an updates editor for Select who has covered deals and sales during Black Friday, Cyber Monday, Amazon Prime Day and more since 2021. To round up the best Amazon Black Friday deals, she found discounted products at the retailer either at their lowest price ever or their lowest price in three months.

Catch up on Select’s in-depth coverage of personal finance, tech and tools, wellness and more, and follow us on Facebook, Instagram, Twitter and TikTok to stay up to date.

Mili Godio

Mili Godio is an updates editor for Select on NBC News.