Fiji to showcase local delicacies

Fijian businesses will converge today at the Auckland Showgrounds under the Fiji Trade Commission banner to showcase the taste of local delicacies at the Auckland Food Show.

The initiative is a collaborative effort of the commission with the Ministry of Trade and Investment Fiji in a supportive move for small and medium businesses and exporters to pitch their products, gain latest market insights, and consumer demands and best practices.

Fiji’s trade commissioner to Australia and New Zealand Daniel Stowe said at the tradeshow, Fiji could demonstrate its ability to produce niche and premium products suitable for overseas exports.

“We are pleased to be back for the Auckland Food Show for 2024. We believe this is an ideal platform for Fijian exporters to showcase their premium range of products to a targeted international audience of buyers, importers and distributors,” Mr Stow said in a statement.

“Some of these companies are fulfilling their social responsibilities in Fiji by engaging with the local village communities as a step towards reaching their end manufacturing goal, such as engaging with ginger, turmeric and chili farmers that provide these commodities that are used to create either their natural spices, juices or hot sauces.”

According to the Trade Commission, the Fijian and Pacific diaspora in New Zealand enjoy the taste of home “and are always keen on going to their nearest dairy shop in their suburb that provides them with Fijian delicacies and brands”.

It said the food show provided the Fijian brands an opportunity to be scouted out by bigger supermarket chains and stores to reach the wider Kiwi and Fijian customers.

There will be a variety of Fijian made snacks, food, spices, hot sauces and coffee to try at the Auckland Food Show this year.

The companies participating in the show include Fiji Fire, Daily Goods, PanPac, Bula Coffee, Aztec Farms and FMF.