Mall of America extends Rent the Runway sample sale

Daisy Kent posing in a Rent the Runway dress. (Image credited to @daisyykent on TikTok)

Mall of America is extending the Rent the Runway sample sale to run another month, offering shoppers an extended chance at savings.

The exclusive 3,000 sq.-ft. pop-up shop opened on March 18, and features thousands of gowns, dresses, and accessories from previous Rent the Runway collections that were once available to rent. Originally slated to last while supplies last, now, the pop-up sale will remain throughout the month of May. 

Rent the Runway was founded in 2009 with the vision to give women an “endless closet” instead of purchasing a dress for a specific event to only wear it once. The retailer has previously partnered with Amazon and Saks Off 5th for online sales.

“Shoppers have loved this addition, especially with all the dresses costing only $85,” Jill Renslow, chief business development and marketing officer of Mall of America recently told Chain Store Age. “We have also found unique ways to promote the store. An example of this is when one of our team members found a dress worn by Daisy [Kent], a popular contestant on the latest season of “The Bachelor”, during the finale episode. The social team posted a fun video of the dress, and many women came flocking to the store looking for it.”

At 5.6 million sq. ft., Mall of America, located in Bloomington, Minn., is the largest shopping and entertainment complex in North America with up to 520 world-class retail stores and restaurants, and several entertainment attractions.